CINEMEX | Carrera 10 años
AGENCY: Épica CLIENT: Cinemex TECHNICS: 3D Ilustration / Art Direction / Image Retouching
" In this project, we had the opportunity to design the posters for the 10-year Cinemex race. It was a campaign whose main objective was to connect with the audience through the celebration of a commemorative race. To achieve engagement between the audience, cinema, and the race, images were created that paid tribute to iconic movie characters. Since there were no high-quality images available, they were digitally created. The biggest challenge was to create images that reflected the quality of the original characters in a suitable size for poster printing."