PEÑAFIEL | Manzanda
AGENCY: Épica   CLIENT: Peñafiel     TECHNICS: 3D Animation /Simulation / Art Direction /Motion Design / BOARD
"Our project consisted of creating an advertising campaign for the new Peñafiel flavors, called Adas. The main idea was to highlight the natural flavor of the fruit combined with Peñafiel's characteristic freshness.
To achieve this, we developed several commercials that showcased the delicious flavor combination in a fresh and summery environment. The main challenge was the creation of a 3D liquid simulation. We focused on achieving realistic textures of the fruit, dynamism in the product animation, and several tests of speed and expansion of the final splash. This allowed us to effectively communicate the benefits of the product, which refreshes with a not-too-sweet flavor."
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